| Words count. Headlines. Copy, short
or long. Presentations and concepts which are convincing and lead
to new business. Newsletters that suit a website. Readable technical
and conceptual documentation. And let’s not forget: working
titles. They count, too.
List the working titles that appear on your website as final copy.
Only in the rarest of cases are they there because they are actually
good and convincing, right?
Typical requirements:
- Web copy (German)
- Documentation, manuals, mailings, help texts, FAQs
- Newsletters, press statements, studies
- Translations (English->German)
- Editing and proofreading (German)
Approach and deliverables:
- Creative briefing, agreement on tonality
- Wording styleguide
- Copy writing
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@LinkedIn Deutsch
