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Web architecture is more than building
smart websites. It is about taking digital media seriously as a back
channel, and combining it skilfully and reciprocally to achieve business
and communication goals. A clear architecture has a strong hand in
this process.
Who profits? The user is always the focus of attention.
After all, humans are the measure of all things, not technology. No
matter what version of the web is currently in vogue.
Typical requirements:
- Complex mid- to large-scale websites (>100 pages)
- Dynamic database driven websites (Flash, HTML)
- Dynamic animated and/or cross-platform interfaces (XML, X/DHTML, AJAX)
- Cross media campaigns (online, offline, mobile, terminal/kiosk/game console)
- Streaming media, IPTV concepts
- CMS based websites and administration tools
- eCommerce and eBanking applications
Approach and deliverables:
- Information architecture (content structure, contextualisation, sitemap)
- User experience design and navigation concept
- Process design (functional/flow diagrams, if necessary UML-based)
- Interface design (front-end elements and functionalities)
- User experience documentation: wireframes, functional specifications
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