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@XING @LinkedIn DeutschImprint |
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Jägermeister Relaunch
Agency: Berger Baader Hermes /digital, München Time span: July - October 2003 Tasks: Detailed concept for contents, tools and functionalities (registration/login), online campaign, copywriting (in parts), production supervision URL: www.jaegermeister.de The rebirth of a long-established brand: the website relaunch aims for a rejuvenated brand image. Jaegermeister.de - the wildest bar on the web. Rudi and Ralph, the 3D party deer known from TV, are animated for the web and more dynamic than ever before. It's all moving pictures, multimedia in cinemascope. This is the website that DSL modems were dreaming about in 2003. textbyte was responsible for the overall user experience, interaction and content design as well as parts of the copywriting. The website took home the Deutscher Multimedia Award and a Cannes Cyber Lion in Bronze in June 2004. The site was also featured as "Website of the year" in the Econ Awards and the Jahrbuch der Werbung 2004.
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For your hard drive textbyte Portfolio (PDF, 1 MB) Further showcases BMW Club of Pioneers T-Community Volkswagen Passat Webspecial T-Mobile International Web Styleguide Coke Christmas 2004 Jägermeister Relaunch |
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