Volkswagen Passat Webspecial
Client: Volkswagen AG, Wolfsburg/Germany
Agency: Argonauten360°, Berlin
Time span: February 2005
Tasks: Copywriting, concept
URL: www.volkswagen.com
A web special accompanied the market introduction of the new Passat
on the newly launched international marketing site volkswagen.com.
Next to the Touareg, Golf GTI, New Beetle Cabrio, Phaeton und Concept
Cars, the new Passat sedan makes a bold appearance with a premium
touch that can be sensually experienced through mouse-over effects
and a sophisticated sound design.
texbyte took care of the copywriting for the web special and worked
closely with the designer to structure the contents and shape the
user experience.
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